How BIA's and Chambers of Commerce work with GetintheLoop
How BIAs and Chambers of Commerce Work with GetintheLoop
Today more than ever, local businesses rely on the support of business-first organizations like BIAs and chambers of commerce to help navigate challenges. Although we’ve made it through the brunt of it, the pandemic thrust consumer trends forward a decade. It ushered in a new sense of urgency for brick and mortar businesses to transition online and find ways to keep local commerce alive and thriving.
Whether an organization’s goals are to help get local businesses visible online, create a multi-channel shop-local campaign, or digitize an existing event, GetintheLoop’s platform has built-in tools to help chambers and BIAs bring value to their members. Over the last few years, GetintheLoop has supported dozens of BIAs and chambers across Canada! The following are a few examples of how we’ve helped.
Communicate Sudden Changes to Consumers
When more than half of all local businesses were caught without a website or the digital skills to cope with sudden lockdowns, the Greater Vernon Chamber of Commerce (GVCC) partnered with GetintheLoop to help their members communicate how their businesses were pivoting to provide pick-up, delivery, and other service options.
“As the voice of business in the Greater Vernon area, we saw our member’s need to communicate to the public during these challenging business conditions,” notes GVCC General Manager Dione Chambers. “We wanted to expand our support to provide all Greater Vernon businesses with free access to GetintheLoop’s platform. It’s a great way to help them stay connected to area residents with offers and information about how we can support them now and as our community recovers”.
Digitize In-person Events
The Camrose Chamber of Commerce partnered with GetintheLoop when they realized lockdowns in the region would force the closure of their annual Jaywalkers Jamboree street event. Together, we created a digital version of the event for the community which stimulated consumer spending during one of the most challenging times while also keeping the tradition alive.
“GetintheLoop provided the platform for us to host our event virtually,” explained Executive Director of the Camrose Chamber, Sharon Anderson. “GetintheLoop is not just a platform; it’s an extra set of hands as we provide personal service for each business, including setup, optimization, and support”. Anderson adds, “Fifty-three businesses participated in the promotion, and GetintheLoop set them all up and also managed the draws for our daily prize giveaways.”
Add a Digital Layer to In-person Events
As markets opened up and conditions allow for street festivals and local shopping events to occur in real life, GetintheLoop adds a robust digital layer that creates awareness and drives in-store and online traffic. It enables businesses to measure the impact of events more accurately.
Sheva Boire, Marketing Coordinator at the Downtown Lethbridge BRZ adds, “GetintheLoop accomplishes this with an innovative solution that our downtown businesses and consumers love to use. Working with GetintheLoop’s team has been nothing short of fantastic.”
Measure Impact of Organization and Business Efforts
All of GetintheLoop’s custom solutions are measurable, and businesses that participate get access to their dashboard with reach, action, and demographic analytics. BIA and chamber partners have access to overall campaign stats, contest results, and valueable data and insights that report the success of their efforts and can help guide improvements in the future.
Dynamic Website Content
GetintheLoop provides our BIA and chamber partners with an easy-to-embed website widget that enables partners to add a live shop-local feed to their website. The feed updates automatically as local businesses update their offers on GetintheLoop, and it’s another way for organizations to show support for their members and connect them to consumers in their community.
GetintheLoop offers customized community-building initiatives for BIAs and chambers with a flexible partnership structure. Whether you want to add value to your existing members or create a new revenue stream for your organization, GetintheLoop can create a program that supports your goals!
To learn more about how GetintheLoop works with BIAs and chambers of commerce, contact sales@GetintheLoop.ca.